The brand name is quite often used interchangeably with brand, although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration and such trademarks are called Registered Trademarks.

Brand is a name, term, symbol, design or any other feature that identifies one seller's product as distinct from those of other sellers. A brand may identify one item, a group of items, or even all items of the seller.

Brand is the personality that identifies a good, service or company and how it relates to customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, perceptions, feelings, images, beliefs, experiences, attitudes that become linked to the brand.

Dresses are garments consisting of a skirt with an attached bodice or a matching bodice. In Western culture, brand name dresses are usually considered to be items of women's and girls' apparel.

The hemline of brand name dresses can be as high as the upper thigh or as low as the ground, depending on the whims of fashion and the modesty or personal taste of the wearer. Dresses can be cooler and less confining than many trouser styles, and they are still very popular for special occasions such as proms or weddings.

A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise.

Consumers may look on branding as an important value added aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. From the perspective of brand owners, branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding, people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.